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Jentry Petzold is a salon owner and a Personal and Professional Accountability Coach that will talk to you like no one else has before. Petzold is considered by many to be an “industry disrupter.” He is a self-proclaimed asshole, with the mouth of a sailor, who will punch you in the face with his message, then leave you with a warm hug and inspired heart.

Petzold set the stage for a unique guest experience at his own salon, by first transforming his Team. It was not a short or easy road, but Jentry knew that he had hired every person at his salon for a reason, he saw something in them. What happened next was unheard of, but his Team learned how to use their strengths, sit with their anxiety, take lessons from failures, and be humble enough to grow from it. For over a decade, Jentry and his Team have created a new standard for the hair industry by providing an environment founded on key cultural principles like; Self Accountability and Radically Transparent Communication, all the while being feverishly dedicated to developing a Team Based Culture.

While coaching his clients and speaking at events, Petzold is going to share his story of gains and losses; passions and frustrations; desires and fears that every salon and business owner experiences. He shares how “Courageous Vulnerability” has saved his business, saved his sanity and has built a thriving Team that continually grows the salon’s revenue year after year.

“As owners and managers, you are responsible for protecting and developing your team and then training them to protect the culture.”

Jentry is an unconventional leader with a fearless mentality that will help you breathe life back into your business…but only if you are ready to hear the hard truths that may come your way.